The top 3 reasons David Meerman Scott’s The New Rules of Marketing and PR is awesome:
- It’s a great intro and manual for social media content marketing
- It goes over lots of social media such as blogs, vlogs, podcasts, etc. and helps you determine which to use
- It even includes a guide to help you create your communications strategy!
Here’s the link if you’d like to check it out on Amazon (couldn’t add the Amazon display plugin since I’m on wordpress.com and not wordpress.org.)
Have you read it before? Let me know what you think, and don’t be afraid to recommend other books! (They don’t have to be about social media.)