Yup, that’s the message the French association les Droits des Non Fumeurs (association of non-smokers’ rights) is passing along, and it’s causing quite a stir!
Many people are shocked and don’t want their kids to see this. I’m not sure it’s such a bad idea though. I know this is going to sound scandalous, but the vast majority of French teenagers smoke cigarettes and we learn about new sexual abuse scandals on TV every week so it’s not like kids aren’t aware of it. Heck, it could help more of them come out and free themselves!
Yes, this campaign is meant to shock. Does it have a worthy cause? Yes. Should people revile its sexual nature? Well… they sure don’t mind seeing naked women on TV commercials selling them yogurt and movies are full of sex scenes that are way more explicit than what you see in many X-rated movies in the US so I really don’t see what the big deal is…
Here’s a quick blurb from the news for francophones
What do you think?